Admittedly, I’ve never been keen on the name, but Geez magazine has fascinated me ever since it appeared out of Winnipeg, Manitoba, just over three years ago. Geez is a quarterly publication proclaiming itself as “holy mischief in an age of fast faith” with themed issues on topics like activism, art, experiments, home and wonder. The artistically rendered, full-color covers contain black and white pages that alternate between straight text and collages of images, including ads, art, slogans, poetry, altered photos, lists and more.
One needs only to turn the magazine over to the back cover to witness one aspect that makes Geez radically different from so many other periodicals: taking a cue from Adbusters (where at least one staff member worked before starting Geez), they don’t accept ads. Well, they did once for the Nidus Festival, but included the whole e-mail exchange, detailing why they decided to promote the festival.
For those who are quite comfortable with ads gracing every possible television show, radio program, magazine and landscape, the Nidus Festival ad with its accompanying explanation may have seemed a little overdone. However, the situation is symbolic of the magazine staff’s efforts to sincerely practice what they preach about seeking the Kingdom in the midst of the empire. They don’t want to be bought and sold by their corporate sponsors, however well-meaning those sponsors might be. Rather, they count on individuals and institutions to demonstrate their value of the publication through subscription fees.
In addition to bucking the empire when it comes to ads, Geez also resists neat Christian categorization by inviting writers of all religious backgrounds, while remaining haunted by the radical Christ who is integral to its founding and purpose. According to their web site, “Geez magazine has set up camp in the outback of the spiritual commons. A bustling spot for the over-churched, out-churched, un-churched and maybe even the un-churchable. For wannabe contemplatives, front-line world-changers and restless cranks.” As I read the magazine, their self-description rings true. They juggle flaming swords of cynicism and hope, but always let hope fly just a little bit higher.
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