You R Us

During my trip to the mall, the most striking element was its busyness. Everyone was constantly moving unless pondering some object for sale in which case your pause is excusable and the sin of stopping is forgiven. Even as I tried to take an occasional photo from my phone I got suspicious looks from people wondering why I would be taking photos of a mall.  In this way I could relate to the liberation that Jon Pahl referred to when he finally walked out of the mall and the noise ceased.
    Inside the mall I could see the work of advertisers that took similar approaches to marketing as the people on “The Persuaders” did.

This photo of a wall demonstrates the appeal to improving yourself. By saying that you will teach others with this product, the product thus makes you the better person.

In “The Persuaders” they mentioned marketing a “code” for every object. This car is meant to be displayed as a big and dominant in order to attract its male buyers. Also the  antlers in the male clothing section is meant to play on the outdoors as a masculine trait and thus appeal to men shopping in that store.

These two photos demonstrate the noise that the mall produced in order to confuse and disorientate to shopper. Everywhere you looked there would be signs for advertising, even right in front of the escalator you take to find new products.

This sign demonstrates what “The Persuaders” refer to as an appeal to belong. These marketers are trying to persuade people that buying from their store makes you a part of a group.