An online learning space for "Culture Making in the Empire," a 2013 interim course at Calvin College taught by Rob and Kirstin Vander Giessen-Reitsma. Content from previous versions of the course are also archived here.
17 January 2010
Mall Trip
This poster, which was hanging on the wall at the mall entrance of JC Penny, tells us that their stores goal is to make you, the shopper, happy. They are making themselves personable to their customers by providing friendly services and they put the idea in our heads that we will always have a great shopping experience there at JC Penny.
This iTouch apps display was in the window of the Apple store at the Woodland Mall. All plethora of applications displayed communicates to us what's "in the now" they are can be personal to what the buyer wants. They are self-promoting because of their attractive colors, shape, and number of them. Apple is showing us that for everything and anything that we want, "there is an app for that."
This car was sitting in one of the aisles at the Woodland Mall. The license plate, JUST4ME, tells shoppers that this car is made "just for you" and that you should have it. JUST4ME is personal, it focuses on "self", and it defines normal because the "me" is really anybody.
This poster, which was hanging on the wall at the mall entrance of JC Penny, tells us that their stores goal is to make you, the shopper, happy. They are making themselves personable to their customers by providing friendly services and they put the idea in our heads that we will always have a great shopping experience there at JC Penny.
This iTouch apps display was in the window of the Apple store at the Woodland Mall. All plethora of applications displayed communicates to us what's "in the now" they are can be personal to what the buyer wants. They are self-promoting because of their attractive colors, shape, and number of them. Apple is showing us that for everything and anything that we want, "there is an app for that."
This car was sitting in one of the aisles at the Woodland Mall. The license plate, JUST4ME, tells shoppers that this car is made "just for you" and that you should have it. JUST4ME is personal, it focuses on "self", and it defines normal because the "me" is really anybody. 
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