This weekend I went to Orland Square Mall. It was interesting to go and observe, instead of just shopping and walking around. It was an eye-opening experience to see how each store not only advertised, but sent a message to consumers. In each store, the lighting, music, scent, layout, etc. was unique. Hollister, for example, was dark with loud music and big pictures on the walls. They advertised through the decorations and the atmosphere of the store. JC Penny’s on the other hand, was well-lit with nice music and plenty of employees around to help. One thing that struck me was that it seemed like everything was on sale! There were many posters and signs hanging from the ceiling with a big “sale” or “clearance” written on them. After watching The Persuaders, I really noticed how much advertising is prevalent in the mall. After observing this and watching the video, I now pay more attention to advertising and realize more how much it affects my life.
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