Bike magazine is a magazine about, bikes. Each month a new issue comes to my door step and includes product reviews, pictures, interviews with pro riders, trail building tips, and trail reviews. The magazine is filled with advertisements of all types of bike related companies. This particular issue was the "Photoannual 2009"; it was mostly made up of pictures and the story behind each photo. There were phenomenal pictures of mountain bikers in the most remote locations. This artifact photographers use their skill to capture beautiful pictures of the riders and the nature surrounding the riders. One particular photo by a photographer named Sterling Lorence stood out to me. It was a black and white photo of a rider named Matt Hunter jumping through what looks to be a very thick partch of birch trees. The birch trees frame the rider perfectly, and the picture is intriguing because the takeoff and landing of the jump are hidden, so it leaves you guessing as to how rider got airborne. The riders are able to show their talent through the magnitude of jumps and style of the riding. There was a picture of what was called an “X” wall (shown above) in which riders did a wall ride that crossed paths, meaning the riders had to time and gauge their speed perfectly to avoid collision. Even the editors contribute through their poetic and intriguing words. The magazine is full of evidence of people using the gifts that God has given to them, through riding, photography and writing. However there is a downside to this magazine. The pages are littered with advertisers trying to prove that their product is better than the competitors. Many of the photos are of riders who are sponsored by specific brands, so each rider that shown influences to readers what is “cool” or what will make you ride better. The magazine constantly influences you feed into the idea of consumerism.