Today, coffee is
far more than just a drink. It is a culture – part of daily life of most
people. Even in the place where I come from, South Korea, you can easily find
streets lined with dozens of coffee shops just in a block. Coffee shops have
become a place for meeting, spending leisure time, or even a business. Yet, the
movie ‘Black Gold’ and its review, by Ken Fox, reveal shocking behind story of
coffee industry and awaken our sense of awareness of disparities.
Ken remarks not
just about unawareness of the consumers but also unawareness (or perhaps
indifference) between the corporation and the coffee farmers. I certainly agree
with his points. It is what numbness, unawareness, or perhaps even indifference
is what maintains the unequal system in the coffee industry.
Coffee farmers
are often incognizant of the wages they get from eight hours of work. It was
not until Tadesse Meskela, the manager of Ethiopia’s Oromo Coffee Farmers
Cooperative Union, told them that they are only being paid 0.23 cents for one
kilo of beans, which could brew 80 cups of 2.3 dollars coffee. They have no
idea that the coffee price is being controlled by two large cities – New York
and London.
It is not just
the farmers. Ken points that the film is ‘tacitly unkind to the unthinking’, as
he refers to the manager of original Starbuck chain in Seattle, who is proud
and confident about Starbuck’s responsibility for the people and its roll in
connecting people. However, she would not have glimpse of the life of Ethiopian
coffee farmers and how her corporation is ‘exploiting’ and ‘disconnecting’ the
farmers life, as Ken puts it. And of course, the consumers, people like us, are
mostly indifferent about this matter too.
Here, we can see
another aspect of the empire that we are in – The coffee industry. Because the
process of how coffee is made and transported to the shops and brewed into a
cup of Café Latte is too vast and complicated, we often don’t bother to
understand the whole process and just enjoy a nice cup of coffee in a fancy
coffee shop. We believe that five-dollars for a cup of coffee are reasonable price
without any questions. We easily believe what we are offered, without recognizing
the mega corporations controlling the coffee price and deceiving the farmers to
get more profits out of them. All we know is that coffee is transported from
some countries in Africa to the factories and then to the shop. But about how
it is done and who takes to money, we still do not know.
Indifference cannot be an excuse. A teacher
does not let a student go for not doing his homework because he did not know. Purchasing
a free-trade coffee is not just enough. As a people who envision shalom, Christian should bother to know about
such issue and develop a sense of awareness about injustice in this world. We
should care to speak for the coffee farmers, and also pray for the workers in
Starbucks.