12 January 2012

Vogue magazine

For my cultural artifact, I looked through the pages of the December edition of Vogue magazine. This magazine is a huge part of the "fashion world" and is geared toward the women who are the most influenced: young adults. Flipping through pages and pages of advertisements, I noticed a few things. These ads took up most of the magazine and they were all aimed at reeling women into the life of the empire.
These ads promoted all sorts of products from watches to mascara, but they all gave the same message: that to fit in you have to be perfectly beautiful. Women trying to do accomplish this impossible feat turn their allegiance over to the empire. They long to be absolutely perfect on the outside instead of looking at all of the qualities that God has given them. The ads in this magazine are masking the real beauty that God has given women and are leading them to a life of disappointment when they do not reach the peak of perfection. If the goal of these ads is to change a woman's idea of beauty, then they are achieving that goal.
The main technique of ads is to critique women's imperfections. In one ad it says, "Hey wrinkle face! That's what people could say if you use a liquid makeup that setles in lines and makes you look older." Chances are that when you walk down the street, you will not be called "wrinkle face," but this ad really targets a woman's deepest fear of not being pretty enough for the world- for the empire. Women really need to stop longing for the impossible beauty that advertisements encourage and recognize the beauty that God has graciously given them. After all, that beauty was created by God and is perfect in His eyes.
What will happen to a woman's idea of beauty if these advertisements continue to skew the expectations of the empire? What can people that live for the Kingdom of God do to help these hypnotized women?

1 comment:

  1. Good analysis, Jessica. When I see magazines like Vogue, I'm struck by the pressure to live up to a standard of perfection that ALSO includes being "original" and "unique." And yet, we're encouraged to purchase products that thousands or millions of others. It underscores the impossible ideal.

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