An online learning space for "Culture Making in the Empire," a 2013 interim course at Calvin College taught by Rob and Kirstin Vander Giessen-Reitsma. Content from previous versions of the course are also archived here.
26 January 2009
Pop Empire & Empire Remixed
Extreme Makeover
Swiss Family Robinson
The Great American Past Time-Channel Surfing
On Sunday night, I decided to surf channels on TV and take notes on the many different advertisements and commercials that I saw. I was amazed by what I found. The sheer volume of commercials that viewers are exposed to is incredible, and this became clear to me when I sought out the commercials rather than just waiting for them to pass. With my new knowledge and insight gained from The Persuaders, I was able to take the commercials at face value rather than remaining in my usual consumer mindset. As wave upon wave of ads poured over me, I started to write down the slogans or techniques that commercials so often use. A few different techniques began to emerge as commonplace and I saw many similar patterns for the advertisements. Commercials will often try to personally try to appeal to their audiences with word or phrases like: “Your choice”, ”How you need it”, “freedom”, “discover for yourself” and many, many others. This technique of personally appealing to potential consumers is a great method, as people want things that will help them, that are meant for them, rather than the general public. When you step back, however, it becomes clear that these “personal ads” are just ploys to get people to buy products and are quite impersonal. The next technique that I saw was the use of superlatives to compare a product to those from different companies. Words like “better”, “faster”, “(superlative) than the next leading brand” and endless others. This technique is very interesting to me because it does not necessarily give its viewers an accurate description of the product, but rather compares to another company. If both companies are selling unadulterated crap, what difference is there if one is slightly lighter, faster, sleeker etc. Still another technique is to fool consumers into thinking that there is no risk at all to the consumer to buy the product/s. This almost always is deceptive and there are often hidden costs or fees for returns or exchanges. While this is disturbing, it is not that unexpected after viewing The Persuaders. Companies will appeal to almost whatever they can to sell products and often delve into the nature of the empire to do so. Empty promises, deceit, and embellishments are all obvious elements of an imperial society rather than one that follows the guidelines of a truly good life in the Kingdom. I would strongly encourage anyone who reads this post to take a little time out of your day and simply view commercials as you flip through the channels on television. In the right mindset, you will be amazed by the advertisements that you see.
Pink
Television Show "Lie To Me"
Seasons of Love from the musical Rent
Grand Torino
I feel this movie cries out for the kingdom in a few ways. Walt acts as a good role model for Thao and teaches him to be a man. With more trust comes more responsibility; at one point, Walt even agrees to allowing Thao drive the Grand Torino on a date (of which Walt also played a crucial part in setting up). He also becomes less callous to his Vietnamese neighbors and increases the sense of community between the two households. Probably the most prominent Christian aspect in this movie is the ending. When Walt seeks to avenge Sue’s blood, you see him in his home cleaning his gun and preparing for a sort of battle. The viewer is led to believe he is loading up and packing heat. Tensions reach a maximum when Walt stands outside of the gang’s apartment with a dozen rifles and pistols being aimed at him. He reaches in his pocket to light a cigarette when the gang open fires on him—the picture then becomes clear: he played a Christ figure, paying with his own blood and not coming to kill them but to be killed.
This movie clearly shows there is evil present in our world. The gang fights, Walt’s history in the war, the horrendous rape—all evidence of our fallen world. In my opinion, the storyteller told the viewer that Walt’s death redeemed him of his brutal killings in the Korea War; that “there was peace in the world” after he died and had “made amend” with his enemies.
All in all, great movie, great acting…if you haven’t seen it yet, I certainly recommend it!
All the single ladies: A few words on being women in the empire
[This seems like a good time to address the men whose faces are peering into the window of this blog post right now: read on. Don’t be embarrassed. Especially when it comes to sex and birth control, you and your partner should be collaborators in bodily faithfulness. But you should also consider what it means specifically to be a man in the empire, as there are plenty of messages being directed toward you as well. To learn more, check out this retreat, which will take place February 13-14.]
As goofy as they may seem, these rites of passage are important. Too often, however, discussion about bodies and what it means to be a faithful woman stop at that awkward fifth grade ritual—after that, we’re sort of left to infer who we should be and what we should look like from the women around us and from the powerful images presented to us in popular culture.
I suspect most of you who caught the footnote in Colossians Remixed on page 197 about menstrual pads were a little disgusted, especially if you’ve never considered anything beyond the usual ways of addressing the “monthly visitor.” Even such polite (or other more crass) euphemisms for menstruation speak to how stubbornly we separate ourselves from our bodies, especially this particular aspect of the female experience. We strive to gain as much sanitary, disposable distance as possible.
And yet, in our interim class we’ve emphasized over and over again, both through Engaging God’s World and Colossians Remixed, that God cares about ALL things, that there’s not a speck of human experience in which we’re not called to faithfulness. It may sound strange, but yes, this includes periods (another polite euphemism). For more of my thoughts on this and for information on another alternative besides washable pads, check out the article “On becoming a Diva for Jesus.”
Certainly our call to be radically Kingdom-oriented as women goes beyond menstruation:
- Before you jump on the oral contraceptive bandwagon with birth control (or even if you have already), read a book like Taking Charge of your Fertility. Even if you’re not sexually active, it’s never too early to start learning about the amazing rhythms of your body. You may decide to go with oral contraceptives, but don’t let someone impose them on you like the consumer product they are without being informed about your options.
- If you wear makeup, choose products that are healthy for your body, not just the least expensive or most readily available products, many of which contain harmful ingredients and perpetuate the same “linear model” problems as other consumer items. Better products may be more expensive, but if wearing makeup is important to you, consider it an investment in your health. Aveda, Arbonne, The Body Shop and Anti-Body (check out the related film) are all companies that seek to honor people and the earth with cosmetic products.
- Choose products that are not tested on animals. Animal testing for cosmetics is not excusable for a people who recognize their God-given creational calling as stewards of the earth and all of its creatures. If we need to use shampoo, lotion, hairspray, eye shadow and other personal care products, we should be willing to test them on ourselves, especially if we know they don’t contain toxic ingredients to begin with. Not sure if something is tested on animals? Read labels. Do research (National Anti-Vivisection Society is a great resource.
- Cultivate an approach to hair and makeup that is based on joyful creativity, not necessity. If “the language of inevitability is the language of the empire,” we should be asking critical questions when we feel we have to wear makeup or when we fall into a rut of putting it on the same way every day so that it becomes a part of who we are to those around us. Likewise, we should question our assumption that we need to shower and wash our hair every single day. We in the U.S. consume a larger portion of the world’s resources per capita than any other country in the world.
- Care for your body by eating well and exercising—and take these things beyond the market solutions that are advertised to you. Research how good nutrition is tied into good earth keeping by eating locally-produced and organic foods. Discover how walking and riding your bike to get around can contribute to a healthy body and fewer resources being consumed in travel. Experience how yoga, running and other forms of exercise can be meditative practices.
Girl Talk

So, I'm a huge fan of Girl Talk.
No, not gossip or talking about shopping or shoes- the man, the myth, the somewhat notorious Gregg Gillis. He is Girl Talk, the genius behind mash-up that goes beyond the common term. Mash-up music is when a D.J. remixes elements of different songs and fuses them together to make another song. However, Girl Talk takes elements of songs from every decade, genre, and Billboard chart spot and forms an entirely unique original seamless track.
Well, the term "original" is being used abstractly here because Girl Talk has been getting into a little bit of legal trouble over his use of samples and copyright laws. After causing a stir via Myspace by letting his fans choose how much they'd like to pay for his latest album, "Feed The Animals", Girl Talk had to explain how he was barely crossing the line. The snippets he uses are the equivalent of sampling a track from iTunes or any online media player. Seriously, the amount of time the samples are used go from 15 seconds to less than one. The small samples are legal through the "Fair use" section of copyright law.
Girl Talk succeeds in distracting the media from copyright laws through his flawless skills and his back story to how he got his gig. Gregg Gillis, pre-Girl Talk was a biomedical engineer. After going through all the schooling required to get to his profession, he quit it all in May of 2007 to pursue his passion of creating music.
I see this as kind of fighting the Empire in a way. Pursuing your passion instead of continuing down the same path that's expected of you.
And it's kind of a kick in the face to the Empire as well. Just look what he can create without being penalized for his creativity. It might sound like a creative cop out- but just listen for yourself, you'll know what I mean.
I think that's what we're all called to do, it's part of our human purpose. Being part of the Kingdom calls for us to pursue what we can bring to the table, doing what we love. Girl Talk may not be specifically pursuing his passion for the glory of God, but I think he can be a good example of staying out of the Empire's "rut", if you will.
Girl Talk is one big lawsuit waiting to happen, but can throw one real good dance party.