As I went to the Woodland Mall this
weekend, I was amazed at how what the movie and reading pointed out, was true
in this small shopping center as well. The obvious signs were those of the
people selling the products, especially those with the kiosks in the center of the
halls. These sellers, as would approach you forcefully as they attempted to get
you interested in their product, at times reducing to insulting you to say that
you needed it. They used words that appealed to the senses, often sight and
scent, as did fragrance or colorful products. This word usage caused you to
picture what they were trying to describe and, in doing so, cause you to
associate that positive image with their product. Another thing was the bags of
popular stores among teenagers, such as Hollister and Abercrombie and Fitch, which
displayed scantily clad models posing in ridiculous ways. If they are posing with the opposite sex,
they are usually kissing, staring deeply into each other’s eyes, and always
touching. Another surprising aspect of the mall was its layout. It seemed just
like the other malls that I have gone to. Woodland, though, has a Starbucks
right in the center of all the stores. It is as if the layout is saying that tension,
exhaustion, and agitation could all be forgotten and eased as you come to the
center and have a relaxing cup of coffee. Especially for the parents of the
kids in the play area.
Good observations, Vivian. Thanks!
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