mall post

We sometimes never realize things until we actually look for them. I realized this when I went to the mall this weekend after watching 'The Persuaders' and reading an article. Advertising has almost got to the point where sometimes we find ourselves buying something simply because the man or the woman in the shop said 'Oh that looks great!' or the famous 'You won't regret buying this'. These men and women use certain phrases and lines that appeal to the average buyer. They make it seem as they know what you're looking for and they appeal to you in a way that makes you want to buy anything and everything. They are sometimes almost arrogant in the way they do this and will pretty much say anything in order to try and sell you their product. 

One of the things that really stood out to me all of a sudden was shop posters, advertisements and shopping bags. Many of them have images that some would consider inappropriate. The mall is pretty much a big trap that draws its 'prey' in. We are simply pulled in by images, smells and sounds. Our malls today know how to appeal to us perfectly.