Trip to Woodland Mall

We had planned on staying at the mall long enough to observe and analyze the material we’ve discussed in class, 30 minutes tops right? Well… the mall played its evil little tricks on me once again and I was lured to what turned out to be a four hour shopping spree. The malls unique architecture makes it hard for shoppers to locate and exit without walking past another strip of stores. When we first arrived we tried to locate our friends from class and that took several minutes. There are so many entrances; we could seem to meet at the same one. We noticed that on the doors of each entrance was some sort of sale pulling you in. I took most of my time in Macy's to observe and see similarities and truths as presented in “The Persuaders”. There were bright colors, big posters, and racks you simply can’t pass up saying “clearance.”

Following is a list of other observations made while at the mall.

1. The bathrooms are conveniently located near the food court so in order to get through to the bathroom you must endure the bombardment of yummy smells and the appeal of all the foods just waiting to be chosen.

2. After coming in from the snowy blizzard outside the mall was warm, clean, cheerful music played, it smelled good, and was well lite. Why would I want to go back out to my cold car?

3. There were signs located above the escalator so as your riding you have something to read. Outside the stores were signs reading, “OMG”, “WOW”, “get lucky”, and “everything must go”.

4. There was an area in the mall with comfy couches, trees, and carpeting to allow shoppers to rest and feel comfortable in the mall setting. This spot was conveniently located next to the Starbucks and kids play area, directly in the center of the mall.

5. Workers at the kiosks in the middle just wait for you to walk by then lure you in with a sample, and hopefully send you away with a purchase.