Mall Trip

In visiting the mall after watching the Persuaders and reading John Pahl, I noticed new things. I’ve worked at The Gap for several years so I know how most clothing stores work. Visiting my work after watching the Persuaders, I noticed some of the ideals that the Gap tries to associate with their clothing. The Gap has been around forever so they advertise and sell their products by creating the idea that these clothes are reliable, all-American clothes. Working there, I know that this isn’t true. The clothing is over-priced, rips easily, and never made in America.

A newer trend that I’ve noticed in younger stores than the Gap is overwhelming the costumer with myriads of clothing, which aren’t organized into any meaningful order. Forever 21, H&M, and Rue 21 all have this method of confusing customers. There is not possible way to walk into these stores looking for something specific without bumping into twenty other items of clothing that you at least want to try on.

The only thing I purchased during this trip to the mall was a polish change at a nail salon. The main reason I didn’t buy anything else is because I was focused on studying the mall, not looking for clothing or other things. Also I had just purchased a pair of loafers from Salvation Army so I wasn’t looking to buy anything else.

One way I saw the mall functioning as a church or belief-system was the facade that the stores are just looking out for your best interest. They just want to sell you the best product at the best price. Victoria Secret and other stores had signs advertising deals where you have to spend more to save more. They don’t care if you go into debt “saving” money. They just want you to buy their product.