A few days ago my group and I watched the documentary called "America the Beautiful" a film by Daryl Roberts.
Here is a review of the documentary: http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20080508/REVIEWS/277581949/-1/REVIEWS01
Ebert summarizes the documentary, "It's about a culture "saturated with the perfect."I agree with this statement after watching the film. I don't have the best self- esteem, but after watching the film, I feel a lot better about myself than some of the skinny models interviewed. Gerren, the twelve year old model Roberts follows through her 1 year of success as a child in the major fashion industry. Gerren became wanted because of her age. But soon after she became thirteen, she learned her hips were too big for Milan. She no longer models and instead plays volleyball. It seems to me that the fashion industry is changing so much that they need different models every time a new show is getting ready to launch. The casting directors that once offered Gerren jobs, now say that they need someone smaller. Gerren strives for the best, but in the fashion industry good is never enough. Ebert emphasizes the small interviews with models and the statistic as the part of the documentary that really unsettles the viewers. I agree to that because every time a statistic came on the screen , the girls and I cringed and usually had comments about whatever the stat was.
I don't have the best self-esteem when it comes to my body but don't most people? Before watching the documentary, I thought I would be bombarded with images of happy self confident models, but instead they were all talk about losing more weight to get into certain shows. I now have a deeper appreciation of myself and the way God made me. I know I should be happy that He gave me a good life and need to thank God more often. I now want to pray for those in my community or around the world with the same self- esteem issues as me and the models in the film.
An online learning space for "Culture Making in the Empire," a 2013 interim course at Calvin College taught by Rob and Kirstin Vander Giessen-Reitsma. Content from previous versions of the course are also archived here.
12 January 2013
Woodland Mall Visit
This afternoon a group of my friends and I headed to Woodland Mall. We entered from the food court and right away I could see people buying and people selling. The bright signs of each vender were high above the glass cases full of food and cooks making orders. As we entered the part of the mall with the stores, we began to look around. The first thing I noticed was how bright it was inside. Pahl mentions in his chapter that the Mall of America did not have any windows and that was true of Woodland as well. Like someone said in The Persuaders, there were a lot of green plants and vegetation in the middle of the all four of the oversized halls of the mall. Even thought there wasn't a fountain it still felt as if you were outside or under a canopy. The ceilings were high and open. Of the many stores in the mall the one that was the busiest was the Apple Store. Every time we went past I noticed a bunch of people in the store either playing with the samples or talking to a worker. It hit me that even though our world is getting older and older, the need for newer and newer technology or consumption grows stronger. The mall creates a place for people to belong and have meaning. They buy things to feel better, stick with the status quo or even just to buy something at a place where the whole idea is to buy something. Not to say that is wrong, but for some people they only buy something that they actually have use for or need. In fact, I needed some new shoes because I was getting rid of some of my older pairs that I don't where anymore. I needed shoes but I was able to control why I bought them. We went into other stores but there was not anything else that I really needed. Sure I wanted some other things and the stores did a good job enticing me but it wasn't worth it to me to buy something that I would use as much as a pair of shoes. The mall is like a church in the way that the different stores use tactics that they think will entice you into buying their product, like a church showing love, having community and being welcoming can give off a good impression of Christianity or other religions. The mecca of consumerism is the mall, while the mecca of religion is the church. The similarities are interesting to think of as variables in an experiment. The church or the mall (consumerism)? "No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money". Luke 16:13
Welcome to Woodland
From my observations, Woodland Mall fits many of the
descriptions that Jon Pahl made in his chapter “The Shopping Mall as ‘Stairway
to Heaven,’ Leading Nowhere.” The outside of the building was indeed windowless
and a drab, boring beige-ish color. In the inside, there were lots of fake
trees and skylights in the high ceilings to let in natural light, just like
Pahl said. Overall, it created a very welcoming, comfortable, open, airy, clean, bright, natural ambiance.
Almost all of the stores had large windows in the front and
their products displayed right there in front in a very appealing way in order
to entice and persuade shoppers to step inside and buy something. The other
form of persuasion that was incredibly ubiquitous and apparent was sale signs.
Nearly every store had at least one in their front windows or just inside the
store. People love to shop and buy things, but they love low prices even more. There
were also advertisements in the middle of the walkways, on the walls, and in
other places. Like the “clutter” discussed in The Persuaders, Woodland Mall was also littered with such
persuasive advertisements.
Before this class and this trip to the mall, I had never
thought about or realized how shopping and consumerism truly are like a
religion and how malls are like a “church.” Walking around the
mall, it was incredibly apparent that the products that are sold there to
consumers are meant to be worshipped by them. The displays, the windows, the
colors, the advertisements; all of it is portrayed in such a happy and
appealing way, it’s hard not to worship and feel like you not only should, but have to buy something. The shoes set on
pedestals and the clothes worn by mannequins make it easy for the consumers to
idolize the products, like it was a religion. Though I’m into shopping a whole
lot, I’ve been to malls before and I’ve experienced this feeling, this need to
buy something. So this time I resolved before I even set foot inside that I
wasn’t going to buy something. I was determined not to give into the
temptation. It wasn’t easy. Multiple
times I glanced into a store and thought something along the lines of: “Oh
look! That dress/those boots/insert product here is super cute and it’s even on
sale! I should go look if they have it in my size…” But I was able to refrain.
Other observations:
- There were multiple nice, luxurious cars in the middle of the walkways
- Kiosks selling a myriad of products were also in the middle of the walkways
- Two young women asked our ages and whether we’d be interested in doing any modeling
- A woman at a kiosk asked if we wanted a free hair demo
- Most stores cater to a certain demographic
- There was a children’s play area in which the play structures were shaped like food (banana, bacon, sausage, etc.)
- Malls allow people to be lazy: so many stores in one place; very convenient, easy; makes you want to buy more things because there are so many stores.
- It truly is disorienting. Because the mall is shaped like a cross, each hallway looks similar and you don’t remember where anything is and whether you’ve already been down that hall. It makes you keep walking around and around.
- The big department stores, which many people go to, are located at the ends of the halls, which means you have to walk by all the other stores to get there, and chances are you’ll walk in a few and buy something there, too.
- The mall was open from 10 am to 9 pm, just like Pahl said most malls are open.
What
is this advertising???
Fine art???
What
store it this??? Oh wait, everyone knows what Hollister looks like so it doesn't even need a sign…
Some great t-shirts…
What an exceptional mall!!!
Group Film | Real Injun
On Sunday, January 13, we will be watching Real Injun at 221 Boer Hall at 7pm. Real Injun is a documentary tracing how the appearance of images of First Nations people in cinema affected how we understand or misunderstand their culture and history.
This is a link to a review from Mike Hale for the New York Times. He focuses more on how the different featured directors, actors and writers reminisce on their sins of old. Here on the other hand is a review by Joe Leydon for Variety Online focusing on the seriousness of the film and comments on the omission of the more violent scenes of those old movies.
Finally, here's a trailer to the documentary:
11 January 2013
Black Gold Film Host
Where: 303 VanReken
When: 1 pm Saturday the 12
Black Gold: Wake Up and Smell the Coffee
Black Gold is a documentary film that follows the production and trade of coffee in order to explain the impact of the coffee industry on both the farmers and the companies that employ them. The stories focus on raising awareness of the oppression inside this trade that, to the western world, is widely unknown.
Here are some links to reviews of this film.
Both Rotten Tomatoes and Metacritic have fairly good reviews for this film.
http://www.rottentomatoes.com/m/10006485-black_gold/
http://www.metacritic.com/movie/black-gold/critic-reviews
The San Francisco Chronicle, however, gave the film a fairly poor review.
http://www.sfgate.com/movies/article/FILM-CLIPS-Also-opening-today-2466613.php#flick&type=movies
Before seeing the film here is a trailer to give you a better understanding of what to expect.
When: 1 pm Saturday the 12
Black Gold: Wake Up and Smell the Coffee
Black Gold is a documentary film that follows the production and trade of coffee in order to explain the impact of the coffee industry on both the farmers and the companies that employ them. The stories focus on raising awareness of the oppression inside this trade that, to the western world, is widely unknown.
Here are some links to reviews of this film.
Both Rotten Tomatoes and Metacritic have fairly good reviews for this film.
http://www.rottentomatoes.com/m/10006485-black_gold/
http://www.metacritic.com/movie/black-gold/critic-reviews
The San Francisco Chronicle, however, gave the film a fairly poor review.
http://www.sfgate.com/movies/article/FILM-CLIPS-Also-opening-today-2466613.php#flick&type=movies
Before seeing the film here is a trailer to give you a better understanding of what to expect.
America the Beautiful?
America
the Beautiful, a film by Darryl Roberts, was clearly not a super high-budget or
professionally made movie, but I think it was able to accomplish a lot and
cover a lot of important material. One not-so-positive review of this movie was
written by Nick Pinkerton in The Village Voice. He opens his critical review with a pretty harsh statement: “The scattershot America the Beautiful recapitulates vintage Beauty Myth trumpery:
Beauty standards make us average frumps miserable and are the conspiratorial
invention of a cabal of Madison Avenue execs working in concert with
Patriarchal Hegemony.” While I agree that the film was slightly
scattered and definitely could improve in certain areas, I believe that it
provided an insightful view into America’s fashion industry, following the sad
story of Gerren Taylor who started as a supermodel at age 12 and after only a
few years was forgotten. The film also gave some terrible and surprising footage
and information about plastic surgery, the ingredients of cosmetics and their
effects, and other aspects of the beauty industry.
This film was very thought-provoking. It definitely made me think
more about what life is like as a model and changed my opinion of the fashion
industry. While I still am not a fan of the fashion industry, this film made me
realize just how much work being a model is and how hard it is, especially on a
young girl like Gerren. Though it may not change my physical actions in any
way, this film will definitely change the way I think and what I think about
America’s beauty/fashion industry and its effects on girls and women. And as
cheesy as it may sound, this film reminded me that everyone is beautiful in
their own way.
10 January 2013
Good Hair
http://movies.nytimes.com/2009/10/09/movies/09hair.html?_r=0
This New York Times review of Good Hair pretty accurately describes my
reaction to the film. I thought Chris Rock brought up many interesting facts
and showed a good look into the industry of hair. However I was slightly let
down by the film, because Rock brought light to many problematic practices but
offered no solutions. The entire feel of the film seemed too light and humorous
for the severity of the problem it was addressing. Some of the problematic
things Chris Rock brought up but offered no solution to was the practice of
applying “creamy crack” or relaxing to the scalps of young black girls and
adults and the expensive, high maintenance hair product weaves. Another issue
Rock raised was the fact that African Americans make up 20% of the population
but make up 80% of the hair market consumers. Yet they do not own many of the
hair companies. Mostly Asians and Caucasians own these companies and
manufactures. So black people spend the most money on hair products but Asians
and white people profit from hair products. I would have enjoyed the film more
if it would have offered some solutions to the audience instead of just leaving
us with a big issue and no proper way to respond to it. As far as how this film
has prompted me to make changes in my life, I think as a white person my only
response can be trying to change the false idea that white is right and
acknowledge the extent that white privilege affects my life. Having
white-looking hair should not influence whether or not someone gets an
interview or a job.
Good Hair by Courtney Showell
When Chris Rock's daughter asks him why doesn't she have good hair, he goes on a journey to get close-up and personal with black hair. From weaves to relaxers, Rock learns plenty of information about black hair and the extents women go through to maintain it. This hour and a half of adventure will leave you wanting more information about your "Good Hair."
Good Review
http://www.timeout.com/film/reviews/87911/good-hair.html
Bad Review
http://www.nycmovieguru.com/oct9th09.html#goodhair
With only 5 "rotten tomatoes" on rottentomatoe.com, this movie is a good view.
https://www.youtube.com/watch?v=1m-4qxz08So
Good Review
http://www.timeout.com/film/reviews/87911/good-hair.html
Bad Review
http://www.nycmovieguru.com/oct9th09.html#goodhair
With only 5 "rotten tomatoes" on rottentomatoe.com, this movie is a good view.
https://www.youtube.com/watch?v=1m-4qxz08So
Group Film- America the Beautiful
The Rotten Tomatoes assessment of the documentary America
the Beautiful is fairly accurate in terms of synopsis and rating. However, I do
not agree with the statement listed on the top of the page saying, “This doc doesn't expose any
new territory about our unattainable standards of beauty, but does manage to
entertain with an effective and accessible tone by filmmaker/subject Darryl
Roberts.” I thought that the documentary exposed a lot of things within
the fashion industry that I was uneducated about, which could be considered new
territory for me and the others in my film group. The 68% fresh rating is fair,
in my opinion, because the documentary was very interesting and informative,
but left a bitter aftertaste because of all of the negative, but true,
information that was learned throughout the film.
After watching America the
Beautiful I realized that the fashion industry is not about making clothes to
help people feel confident but only to turn a profit. As one man said in the
film, “we could change, but if we do then we won’t make any money.” The fashion industry was portrayed as being a
self-obsessed monster which, after further investigating, does not seem to be
too far off the mark. This film prompted me to look at people in a way that
finds their positive qualities instead of their negative ones. An analogy given
in the movie that struck me was from an African woman who compared people to
trees. She talked about we think every tree is beautiful, so why should we not be
think that every human is beautiful? It’s an interesting concept that I have never bothered to think about before.
Equilibrium (2002)
January 9, 2013
Equilibrium is
an action movie that is in a futuristic world after the Third World
War. After the war, the world was governed by a totalitarian ruler 'The Father.' All the citizens were forced to take a
pill called 'Prozium' everyday that numbed their emotions to create a
world of utopia. John Preston, the head of a group or a high ranking
general responsible of destroying the resistance. One day, he doesn't
take the pill realizing the beauty of emotion.
The movie
portrays human being as nothing, but a mindless robot repeating their
daily lives over and over again. Since nobody in the movie had
emotions, everybody wore the same type of clothes and walked around
with an apathetic face, almost as if everybody was a machine in a car factory. This showed the nature of evil empire where one man
had control over everything. Which also portrayed how selfish a human
being can be. A human without emotion is improbable because as
the speaker Lee Hardy said on Monday that “humans are pleasure driven.” Another
aspect about humans that showed in the movie was that people accept the rules they are given by their authorities, which led the citizens to forget how much emotions
affected their lives. In the other hand the resistance, who were the people
who rebelled against the government not taking the daily pills kept hope and fought back.
Another thing
that shows from the movie is that a kingdom is not a place but it's
an on going process how, the kingdom of the movie, Equilibrium there
were still many changes happening and how there were full of surprises
in it. You would have never expected that the head of a group or a
high ranking general of destroying the resistance would ever be the one to go against what he
lived most of his life for.
It is crucial
that we live in a world of liberty and it is also important that we
realize how much of a blessing and privilege we have to live in such
a place. There are still countries around the world that are
suffering in a one governed society just like how the movie showed.
Discussion
Questions
- Are we brave enough to go against what our world believes and stand up for what we think is right?
- Can we ever reach a world of utopia?
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